Read a few books on internet marketing and you will get the impression you will be a success forever if you just learn the particular technique being discussed. This is hardly the case.
Internet marketing is an evolving field. It always has been. Given the relatively short life span of the web as a marketing medium, it is hardly a surprise to say the industry is evolving. We’ve gone from the heyday of banner ads to search engine optimization to pay per click and now to social networking and even video marketing.
