SEO or Search Engine Optimization is a technique used by most businesses online to maximize the potential of the search engines by increasing the ranking positions in listings such as Google or Yahoo when searched under a determined keyword or phrase.
Over the years Selfish desires have led to the creation of an unethical use of SEO which has been labelled “Black Hat SEO”. By using deceptive schemes businesses are able to manipulate search engines and trick customers by providing useless websites with irrelevant content.